Case study: legal SEO
A Jackson law firm climbs from page 3 to position 2
A Jackson personal injury firm had been stuck on page 3 of Google for over a year, which meant almost no one found them. We rebuilt their on-page targeting, fixed the technical issues holding the site back, published practice-area content, and earned quality backlinks. After about six months they reached position 2 for their core search and inquiries climbed from 8 to 41 a month.
8 to 41
inquiries a month
Position 2
from page 3
6 months
timeline
Timeline: About 6 months . A Jackson personal injury law firm
The challenge
For more than a year, this firm sat on page 3 of Google for its most important search. In a competitive legal market like the capital, page 3 is invisible. The firm was getting roughly 8 inquiries a month from search, far below what a practice of its caliber should see.
The website had real technical problems, a single thin services page trying to cover every practice area, and almost no content answering the questions potential clients actually search before they call.
The results
- Reached position 2 for the firm's core search after about six months.
- Grew search inquiries from 8 to 41 a month.
- Built a durable, compliant presence that keeps producing case inquiries.
What we did
The strategy
Legal is competitive, so we built a durable, compliant program across on-page, technical, content, and authority.
- 1
Rebuilt on-page targeting
We restructured the site around the practice areas the firm wanted cases in, with a dedicated, optimized page for each.
- 2
Fixed technical SEO
We resolved the speed, crawl, and structure issues that were quietly capping how well the site could rank.
- 3
Published practice-area content
We created helpful, accurate content that answered real client questions and built trust before the first call.
- 4
Earned quality backlinks
We built authority with quality, verifiable links, each delivered with a live URL the firm could check.
The movement
Where rankings landed
Representative terms from this engagement. Your keywords and baseline will differ.
We were stuck on page 3 for 'personal injury lawyer Jackson MS' for over a year. Six months in we hit position 2 and inquiries went from 8 to 41 a month.
Personal Injury Law Firm
Jackson, Mississippi
8 to 41 inquiries a month in 6 months
Services used
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