Case study: Gulf Coast local SEO
From invisible to the Map Pack top 3 in Gulfport
A Gulf Coast service business was not appearing in the Google Map Pack for its core "near me" searches. We rebuilt its Google Business Profile, fixed and expanded local citations, and launched a steady review program. Within three months it was ranking in the local top 3 and the phone was ringing.
Top 3
Map Pack, 3 months
4.9
review rating
More calls
from "near me" search
Timeline: About 3 months . A Gulfport plumbing and service business
The challenge
When a Gulfport homeowner searched for the services this business offered, it simply did not show up. Competitors with older, better-optimized Google Business Profiles took the three Map Pack spots, and this business was nowhere on the first page for local searches.
The owner knew the work was good and the reviews they did have were strong, but none of that mattered if nobody could find them. They were relying on word of mouth alone while competitors captured the steady stream of "near me" searches across the Coast.
The results
- Ranked in the Google Map Pack top 3 for core "near me" searches within about three months.
- Grew to a 4.9 review rating through a steady, compliant review program.
- Saw a clear increase in calls from local search, with new customers regularly saying they found the business on Google.
What we did
The strategy
We focused on the three things that drive the Map Pack: relevance, prominence, and an active, trusted profile.
- 1
Rebuilt the Google Business Profile
We corrected the categories, filled out services and attributes, added real photos, and started posting regularly so Google saw an active, complete listing.
- 2
Fixed and built citations
We cleaned up inconsistent name, address, and phone listings across directories and built accurate citations that reinforce local relevance.
- 3
Launched a review program
We put a simple, compliant system in place to steadily earn and respond to reviews, which lifted both rankings and trust.
- 4
Added local content
We optimized the site for the specific Gulfport areas and services the business wanted, giving Google clear local signals.
The movement
Where rankings landed
Representative terms from this engagement. Your keywords and baseline will differ.
We weren't showing up in the Google Map Pack for 'plumber near me' in Gulfport at all. Three months in we were in the top 3 and the calls started coming. Best money we spend.
Plumbing & Service
Gulfport, Mississippi
Into the Map Pack top 3 in 3 months
Services used
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